Auto Link Releases Innovative Updates to Virtual Car Sale Solution

HARAHAN, LA – Auto Link, a leading fintech and marketing company serving over 200 financial institutions, has announced the release of a brand new Virtual Car Sale (VCS) feature available to clients. Designed as an alternative to the onsite car sales that once were popular with credit unions, the VCS allows financial institutions to partner with local dealers and offer a limited time sale to borrowers.

With the VCS, financial institutions can feature inventory from participating dealers in a brand new sales-centric user experience, designed to create a sense of urgency. The financial institution and the dealer can work together to offer a special incentive, such as a special rate, deferred first payment, or a gift card with purchase. Auto Link provides full marketing campaigns to help promote the sale, and innovative countdown search widgets will let borrowers know how much time they have to act on the promotion. Dealers love the new marketing channel created by the financial institution and the VCS ensures more dealer vehicle sales and loans to the financial institution.

Auto Link launched a previous version of the VCS last year with significant success and took lessons learned from the release and developed a new, stand-alone version to better promote participating dealers and incentives offered.

As car buying shifts to digital channels, Auto Link continues to provide financial institutions of all sizes a white labeled vehicle marketplace to help compete with big banks and internet marketers. The VCS continues this roadmap to bring dealers and financial institutions together to help connect them with borrowers shopping for a vehicle.

“We developed the Virtual Car Sale to leverage the consumer loyalty and vast marketing reach of financial institutions while making it easier for dealers and financial institutions to work together toward a common goal – creating the best buying and borrowing experience possible,” said Ed Bourgeois, founder and CEO of Auto Link.

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