FROM SEARCH TO
SIGNATURE
Keep homebuyers on your site with property search tools, payment calculators, and seamless mortgage connections.


BE THERE FROM FIRST CLICK TO CLOSING DAY
Homebuyers don’t start with a loan application. They start with a search. In fact, nearly 9 out of 10 homebuyers begin their journey on real estate search sites before ever speaking with a lender.
Home Link transforms your website into a home discovery hub, giving consumers the tools to search for homes, estimate payments, and connect with your team, all without leaving your digital ecosystem. By meeting buyers at the very beginning of their journey, you build trust earlier, reduce drop off, and significantly increase your chances of being the lender they choose when it is time to get pre approved.
* Zillow Consumer Housing Trends Report; Redfin Homebuyer Survey
Home Link makes it easy for your members to explore homes the way they shop for everything else—online, on their terms, and without pressure. With a clean interface and smart filters, users can seamlessly browse listings, calculate payments, and connect with realtors—right from your site.
INTUiTIVE
SEARCH
INNOVATIVE
MARKETING
REALTOR
RELATIONSHIPS
Capture attention early in the homebuying journey with embedded marketing tools that promote your mortgage solutions where it matters most—alongside real listings. Home Link turns curiosity into conversions by integrating branded messaging, prequalification, and educational content at key decision points.
Home Link bridges the gap between Financial Institutions and local real estate agents. By offering co-branded tools and shared lead access, we help foster valuable partnerships that enhance your visibility, deepen trust, and drive more business for both you and your agent network.
TECHNOLOGY
Displays real time home listings directly on your website to keep search traffic in your ecosystem.
ALL THE TOOLS CONSUMERS NEED TO FIND THEIR HOME


LIVE INVENTORY SEARCH
Home Link uses embedded technology to power a lender owned home search experience that keeps consumers on your website and connects search activity directly to real time loan opportunities.
REAL-TIME LOAN LEADS
Captures high intent loan opportunities as consumers search, filter, and view homes.
RECIPRoCAL REALTOR RELATIONSHIPS
Creates referral partnerships that send qualified buyers to realtors while keeping financing in house.
CDFI FUNCTIONALITY
Supports mission driven lending with tools designed to reach and serve underserved communities.
Delivers a lender owned search experience that rivals national portals without losing control of the relationship.
COMPETE WITH THIRD-PARTY SITES
EMBEDDED TECHNOLOGY
Integrates seamlessly into your existing website with minimal implementation effort.
CONNECT WITH CONSUMERS EARLIER
Engages buyers at the start of the home search, before a lender decision is made.
LIVE LOAN RATES
Shows current, product specific rates alongside listings to tie search activity directly to financing.
MARKETING
Includes ready to deploy campaigns that drive traffic and capture housing search intent.
Built-In Marketing Tools That Drive Demand


MArketing Campaigns Built In
Home Link includes built-in marketing tools that drive traffic, re-engage home shoppers, and convert search activity into loan opportunities. Campaigns, widgets, email reminders, and social support work together to keep demand on your website and turn interest into measurable results.
CUSTOM SEARCH WIDGETS
Flexible, embeddable widgets tailored to your market, products, and audience.
E-mAIL REMINDERS
Automatically re engage consumers with saved searches, alerts, and timely follow ups.
SOCIAL MEDIA MARKETING
Powers targeted social campaigns that bring home shoppers back to your site instead of third party portals.
SCHEDULE DEMO
Schedule a demo to learn more about how Home Link and our other solutions solutions can super-charge your lending program.




